diff --git a/src/octodns_netbox_dns/__init__.py b/src/octodns_netbox_dns/__init__.py
index ca82c4a..f6b6e1b 100644
--- a/src/octodns_netbox_dns/__init__.py
+++ b/src/octodns_netbox_dns/__init__.py
@@ -201,7 +201,7 @@ class NetBoxDNSSource(octodns.provider.base.BaseProvider):
                     continue
 
                 case "SPF" | "TXT":
-                    value = rcd_value
+                    value = rcd_value.replace(";", r"\;")
 
                 case "SRV":
                     value = {