diff --git a/src/octodns_netbox_dns/__init__.py b/src/octodns_netbox_dns/__init__.py
index 40857ce..3f9787a 100644
--- a/src/octodns_netbox_dns/__init__.py
+++ b/src/octodns_netbox_dns/__init__.py
@@ -91,12 +91,12 @@ class NetBoxDNSProvider(octodns.provider.base.BaseProvider):
         return absolute_value
 
     def _escape_semicolon(self, value: str) -> str:
-        fixed = value.replace(";", "\\;")
+        fixed = value.replace(";", r"\;")
         self.log.debug(f"in='{value}', escaped='{fixed}'")
         return fixed
 
     def _unescape_semicolon(self, value: str) -> str:
-        fixed = value.replace("\\\\", "\\").replace("\\;", ";")
+        fixed = value.replace(r"\\;", ";")
         self.log.debug(f"in='{value}', unescaped='{fixed}'")
         return fixed